Barf and Buy?

This news item is truly hilarious. USAir, which recently merged with America West, will soon place advertisements on its barf bags. That way when air-sickness sets in, you can distract yourself with glossy ads promoting yet-unnamed items. Someone should really alert the makers of Dramamine; they could make a fortune. Clearly the airlines are struggling to cut costs and invent new modes of revenue collection. But this particular initiative reeks of desperation--thus the laughter among the customers who have seen these aestheticized barf bags in their trial runs.